Joslyn Brayton - Portfolio

All designs were created in Adobe Photoshop, Adobe Illustrator, Adobe InDesign, or a combination of the three.

Scroll down to see all my designs!

⸻ South Paw Mobile Pet Grooming Logo Redesign ⸻

I WAS TASKED WITH REDESIGNING THE LOGO FOR SOUTH PAW MOBILE PET GROOMING SEEN ON THE LEFT.

FOLLOW ALONG TO SEE MY DESIGN PROCESS!

Sketches

Initial Designs

These are my hand-drawn sketches of the South Paw Mobile Pet Grooming logo redesign. The goal was to create a fresh, updated look that better reflected the quality and sophistication of their services.

My initial designs in Adobe Illustrator. I wanted to incorporate the cat and dog heads I had in some of my sketches to give it a unique but modern look.

Final Logo redesign

BEFORE

AFTER

Here is the before and after of my finalized logo redesign created in Adobe Illustrator. I adjusted the cat and dogs heads to make them more legible and opted for the monogram approach. This created a more modern and fresh look that they were looking for.

Mockups

On the left is a Thank you card and on the right is an envelope.

both are mockups created in Adobe Photoshop with the other variations of the South Paw Mobile Pet Grooming redesigned logo.

Social Media Mockups

YOUTUBE

FACEBOOK

INSTAGRAM

These are three mockups I created in Adobe Photoshop and Illustrator of what the South Paw Mobile Pet Grooming redesigned logo would look like on Youtube, Facebook, and Instagram. I chose these specific platforms because their clientele is most likely to use these platforms.

⸻ Drink design ⸻

I was tasked with designing a new product for go big drinks inc. called "Red Ruby Grapefruit Hard Cider". I was given background information on what the product was, but the design itself was entirely up to me.

I made a variety of products with my design seen below.

Sell Sheet

Wine box for print

this is a sell sheet for the product created in adobe indesign. this is what the company would give to prospective customers, clients, and partners of the product.

this is a printable wine box for the product with my design created in adobe illustrator. it includes cut lines, seen in red, and score lines seen in grey. this shows my ability to created print-ready documents.

Social media post

here is a social media post i created for the product in adobe photoshop. This would most likely would be used for an instagram or facebook post to promote the product.

Photo of the printed design

This features a photograph of the printed Adobe Illustrator design I created to promote the brand. Aside from sourcing the bottle, all other elements were designed by me. This could be used to promote the product and to showcase my ability to develop printable promotional materials.

⸻ more designs⸻

Digital Painting

This was created entirely in Adobe Photoshop, utilizing a range of digital tools to build the image from scratch. The primary objective was to demonstrate my proficiency in Photoshop while expressing my creativity through digital art. This may serve as a decorative piece for interior spaces or to showcase my abilities.

The north face logo redesign

The image on the right shows a redesign of The North Face designed in Adobe Illustrator. In the middle is the original North Face Logo. On the left is the Yosemite National Park’s Half Dome that the original logo is based off. There is a portion of rock near the top that is protruding out that is missed in the three-lined arched lines of the original logo. This showcases a part of my design process that includes finding references and researching the brand.

Movie Poster Recreation

Original

My recreation

this movie poster recreation was made using only original photographs and adobe photoshop. i chose the poster for the film Imaginary as i am a horror movie fan. i used a checkered blanket as the floor and a squishmallow plush toy to represent the bear. this design not only allowed me to explore incorporating my own photos but also pushed me to refine my photo editing and design skills.